Can Good Creative Really Move The Needle?

Not as much as your offer or how well you identify your audience, but it does move the needle just enough for major brands to inch past their competitors to the finish line.

What Is The 40/40/20 Rule?

Experts say to stick to the 40/40/20 rule; focus 40% on strengthening your offer, 40% on finding/marketing to your audience, and 20% on creative. And for the businesses that have an unproven offer or can’t get their audience to purchase, it’s wise to stick to it.

But for the major players who have already reached their audience, perfected their offer, and have a healthy bottom line, the last thing they haven’t invested in yet is usually quality creative.

Who Invests In Quality Creative?

• The real estate giants who receive so many inquiries from years of foundational advertising yet still aren’t #1 in their state
• The boutique luxury brands whose ultra-wealthy clientele can spot a generic, uninspired template from a mile away and demand an online experience that feels entirely bespoke
• The massive B2B enterprise making millions with a very important product that is unfortunately too complex or boring for investors or the general public to care about it.

The common theme: All three of these businesses don’t need more sales. And that’s not the point of good creative work. These businesses want to be the best. The authority. They want to be the choice a client makes when it all comes down to which website looks better, or which organization “just has a more modern vibe”.

So, if you’re a local business that needs more sales or you’re a relatively new business/startup, you may not be the best client for us. But if you’re a major player ready to invest in how you look and what your business represents, then we should have a 30 minute conversation to discuss your goals.

Good Creative Work Keeps Working For You Indefinitely

The bottom line is that people DO buy and invest in things strictly based on how they look. Just like how entrepreneurs need to appear trustworthy and approachable before their craft or competency is even questioned. Or how people buy certain items from the store simply because the packaging catches their eye just a little more than the competitor sitting right next to it.

It’s that extra mile, that last final polish, that extra effort and investment that makes your business obviously the single greatest choice to any prospect. And once your brand is online with a polished website, consistent social media, and a beautiful logo, that representation keeps working for you 24/7 as a digital billboard; one that firmly states “we are the authority in this field”.

So if you own a business that you spent years building, and that deserves to be an utmost authority in your field, hire us to make sure your digital presence represents that. Every single channel your brand appears on should have the exact same level of excellence and creativity, so wherever you’re found online, you are the unequivocal choice for any prospect.